Why Is Comcast Making An Investment In Snap?


Currently, NBCUniversal-owned by Comcast- made an investment of $500 million in IPO of Snapchat. This strategic investment is part of series of digital media investments being made by NBC. The company has already made the investment in BuzzFeed, Vox and currently obtained SportsEngine (a podium for youth sports organizations). Comcast is immensely increasing its digital footprint and via NBCUniversal, and the company has spent $1.5 billion in obtaining and investing in digital advantages in the past 18 months.

 Through this deliberate investment in Snap, NBC can further its partnership with Snap to broadcast content to the audience comes in the category of youth.  As TV viewership moves towards on-demand and streaming podiums, and social media companies growingly invest in live-streaming, NBC;s put the spotlight on expanding its digital investments makes deliberate sense going forward. Meanwhile, if you’re Comcast user then you can contact Comcast Technical Support 24 7 for any support or updates.

Adapting To The Future Of Television 

Digital video podiums are fascinating an expanding number of watcher; according to tie Marketer in 2017 there will be around 730 million monthly digital video watchers, inching closer to the 1.1 billion figure for traditional TV watchers. With this shift in viewership, commercials are growingly their spend digital podiums and shifting away from traditional TV. To attract these ad dollars, social media players are looking to expand video content on their platforms. Through its investment in Snap, NBC will get a chance to make its content more immensely viewed and explore all channels of viewership. Last year, NBCUniversal regularly partnered with Snap, counting the production of a pop-up Discover channel during the Olympics featuring content produced by BuzzFeed, which generated more than 2 billion views. The company now plans to release more Snapchat shows, which will ensure that its content reaches an audience who comes in the category of youth. A powerful presence on social media can lead to finer monetization of the content of the country. Social media giant Facebook has a notable focus on videos and has already released a TV app to promote viewership of its videos on TV screens. Other rivals like Snap and Twitter might follow suit as video viewership on social media continues to expand. As users look at several avenues to consume content, Comcast can profit from a deliberate investment in a social media podium well-liked with the young consumer. Rest for any Comcast Business Internet Support you’re free to get in touch with professionals and experts.

We believe as the coming time of TV develop and social media podiums become growing well-liked for video consumption, Comcast’s digital investments and deliberate stake will support the company drive long-term revenues. For any useful information or update, you can contact Comcast 24 7 Support.


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